Times sure have changed! 34 years ago the City Council of Santa Cruz California imposed a law to ban dogs from
downtown because merchants complained that
stray dogs and dog owners did not control their pets and pushed customers away from stores. But now, many store owners want to change the law only this
time in the opposite direction because they are realizing that they are missing out on
business from tourists and locals who would like to bring their dogs for a walk or to dine at terrace tables just as other
dog-friendly cities. One thing should not change though and that is responsible ownership that should commit to train our pets to behave properly at public spaces so we can have more and more dog friendly businesses. With this idea in mind we created the Earthbark Companion Program which encourages our movement members to recruit any kind of business that accepts dogs by giving them one of our program sticker to place on the window or door of their store and more dog owners know that their "wallets" and dogs are welcome there. Our economy needs our help by driving traffic to stores and we need more places where we can take our lovely furry companions.